"Discover Salesforce Marketing Cloud, the robust marketing automation platform, and how it contributes to boosting client engagement and delivering a tailored experience."
The "platform" or "Cloud" that Salesforce uses for marketing automation and customer engagement is called Salesforce Marketing Cloud (SFMC). It is a SaaS platform composed of four "basic versions," each with varying degrees of complexity and several extra at-cost components that further enhance functionality.
If they see an advertisement for something they've already purchased, 54% of customers say they become upset. Instead, they are curious about novel business knowledge and engaging with brands through fresh means.
Marketers must look for efficient ways to deliver pertinent material and communicate with customers on the appropriate channel and at the proper time. Now is an excellent time to become familiar with Salesforce Marketing Cloud and how you can use it to strengthen your customer marketing relationships.
This blog gives you a 360-degree view of the Salesforce Marketing Cloud platform.
What is Salesforce Marketing Cloud?
A digital marketing platform, Salesforce Marketing Cloud, is used to maximize marketing efforts and customize each consumer experience. With this tool, you can manage B2B or B2C relationships, personalize emails, take advantage of AI-powered personalized approaches, and build a thorough understanding of each customer.
Thanks to Salesforce Marketing Cloud, every customer encounter and experience with your Salesforce customized business may be connected across channels. It's simple to manage messaging flows, respond to customer behavior, and find insightful information that will help your business expand.
With valuable statistical information, you may analyze consumer behavior and degree of engagement to improve your marketing approach.
Additionally, you may join the Trailblazer community to interact with like-minded people and exchange Salesforce Marketing Cloud-related advice.
Advantages of using Marketing Cloud
Salesforce highlights the benefits of its Marketing Cloud platform in the following four bullet points:
A thorough understanding of the consumer
Using this platform, it is now feasible to integrate data from many sources and devices to create a single, cohesive picture of the customer. Additionally, you will be able to collect and use data from first-, second, and third parties.
- Artificial intelligence (AI) customization
Marketing Cloud enables data combining with the Einstein tool so that interactions may be planned with the aid of AI. As a result, the platform makes it possible to communicate with consumers in a way that is tailored to their relationship with the business.
- Create interest across the journey
Throughout the process, this Salesforce marketing platform develops interest and awareness of two-way interaction in real-time. It also offers consumers insights to suggest the best action items for them.
- Evaluation of the impact
Using artificial intelligence and the digital tool Google Analytics 360, Marketing Cloud measures every aspect of the consumer journey across various channels and gadgets.
Attractive services are available from Marketing Cloud for B2B (business-to-business) and B2C companies (when the product or service goes directly to the end consumer or customer).
However, the real benefits would be the ability to communicate at any time throughout a client relationship and the flexibility to customize every channel and campaign performance measurement.
Salesforce Marketing Cloud Overview
The Salesforce Marketing Cloud has two different categories of modules:
- Studios: Manage content and specialized marketing channels with studios, such as Email Studio.
- Builders: control campaign automation and data, such as using Journey Builder.
As Salesforce has acquired more technologies, the full suite includes analytics, CDP, and Google plug-ins.
- Journey Builder: This Salesforce marketing automation tool is used to design unique customer journeys across various media.
- Email Studio: This program is designed to carry out tailored email marketing campaigns.
- Mobile Studio: By enabling marketing engagements via SMS, push notifications, and group messaging, Mobile Studio allows us to transition to mobile devices.
- Social Studio: Social Studio is a platform for developing personalized marketing strategies that convert our social media fans into potential customers.
- Audience Studio: With the help of Audience Studio, we will be able to collect data from a variety of sources and combine it all in one location. To make it possible to produce material that is more appealing to our audience, Audience Studio accomplishes the "social listening" purpose.
- Interaction Studio: A tool for connecting with consumers through every encounter, it allows you to see their experience as it happens in real-time.
- Data Studio: According to Salesforce, Data Studio is the most incredible way to identify your audience, collect data, and "take control of that data." The finest tool for increasing income with valuable data is this one.
- Google Analytics 360: This tool, part of Google's Marketing Cloud platform, enables users to leverage all consumer information to understand them better and get more out of marketing activities.
- Pardot: Aimed at B2B, Pardot makes it simpler for sales teams to be empowered by marketing automation while closing transactions and forging deep partnerships.
- Advertising Studio: The Salesforce solution to handle acquisition, retargeting, and alignment campaigns may be found in the Advertising Studio as we get closer to digital advertising.
- Datorama: Datorama is the central location where all data can be viewed via a dashboard, where the return on investment can be managed, and where company expansion can be supported.
What distinguishes the Salesforce Sales Cloud from the Salesforce Marketing Cloud?
Sales Cloud is made for sales teams, whereas Marketing Cloud is made for marketers, which is the obvious difference. Sales Cloud comprises things like leads, prospects, orders, and more. It controls the lead-to-revenue cycle and more.
In addition to Sales Cloud, Marketing Cloud controls marketing touch points throughout the customer's lifetime (e.g., website analytics, service case data, and advertising data).
The foundational CRM (customer database) technology on which Sales Cloud is based is Salesforce. However, instead of being built on the primary Salesforce platform, Salesforce Marketing Cloud uses connectors to transfer data back and forth between the two.
Sales Cloud was the original Salesforce product, but Salesforce Marketing Cloud was an acquisition made by Salesforce.
The Marketing Cloud: How Do I Set It Up?
Look at the complete instructions provided by Salesforce for setting up your Marketing Cloud account, including its features, security, roles, etc. You might also employ Salesforce consulting and implementation services.
VTG can assist you with configuring your Salesforce marketing tools and making high-level configuration adjustments following your business needs. Get in touch with our salesforce experts to learn more about the finest salesforce implementation and customization options for your business.